OUR MISSION IS TO TURN PASSIVE CONSUMERS INTO ACTIVE CREATORS.
It’s easy to scroll through endless news feeds consuming content, but do you feel good after this? Most digital platforms are designed to keep us engaged, monetizing our eyeballs for hours on end. Their invention owns our attention.
Humans have a inalienable right to creative expression, but allowing ourselves to do so even though we didn’t go to art school is the hard part. After researching why people stop drawing during childhood and distance themselves from it as adults, we’ve created a platform that makes it easy, fun and safe for anyone to get started.
We want activate an army of creators - the 2/3 of you feeling like you’re not living up to your creative potential.
Humans draw before they can speak. It is our oldest, most basic form of communication but also our most expressive. The creative line can reveal thoughts and emotions the written word struggles to. When you ask people to draw, especially adults, they’re required to engage their creative brain and the resulting doodle often represents a more raw and authentic account of their feelings.
Plus, everyone loves to draw - most adults are just scared to do it. We feel judged by what we create and show to others, so we stop creating. Like any other muscle, creativity must be exercised, and drawing is a natural way to get your juices flowing.